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Entrepreneurial Insanity in the Tire Industry by Roger McManus
Featured Contributor
The Hot Mommas Project – Top 25 Cases 2009

Print and Online News Major Article Features:

March 2012 – Fox News Small Business Center Feature
July 2011 – Featured article in Redbook Magazine
July 2011 – Featured Interview F & I Magazine
August/September 2011 – Feature article Marie Clarie Magazine
September – “Beyond the Bling.” airing Sirus XM Radio Devoted to empowering women financially. We talk to female-only experts about a range of issues to help women make better money management decisions. “Mechanics 101: For Women.

Woman’s Day – April 2010
June 2011 – Featured Interview with Bob Long Motoring News Weekly
Oprah Winfrey’s – O Magazine January 2009 Issue
Jody DeVere Highlighted in Forbes Auto ‘Most

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Influential Women in the Auto Industry’

New York Times

Wall Street Journal

Forbes Autos

Chicago Tribune

San Jose Mercury

Boston Globe

…and many more

Case Study / Book Appearances:

Hot Mommas Project: To increase self-efficacy in women and girls by providing scalable, global, free access to role models online.
AskPatty on Blog Case Studies
Typepad Featured Blog by Jody DeVere
The She Spot – Why Women Are the Market for Changing the World — And How to Reach Them by Lisa Witter and Lisa Chen
Paul Gillin’s books, “The New Influencers,” and ” Secrets of Social Media

Magazines/Blog Interviews and Articles:

Powder Room Graffiti – An Interview with Jody DeVere
Shop Marketing

Tips – Stop Thinking ROI and Start Thinking ROW (Return on Women)
Real You Incorporated: A female friendly auto

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industry is our future!

The Daily Dish: Women Keep Your Car Running for Less Money
Faten Abdallah of Connecting Women interviews Jody DeVere is the CEO of, Inc. on BlogTak Radio
BlogTalkRadio: Jody DeVere of – On becoming a sucess working in a man’s world: the auto industry Is your driving visually impaired?
Eileen McDargh’s Plain Talk: Women Leaders Trump Internet Marketing With Savvy Skills
eCycleGroup: Going green across the nation: trains female friendly dealerships and retail businesses to “Be Green”
Real You Incorporated: A female friendly auto industry is our future!
M2W – The Fifth Annual Marketing to Women Conference
Jody DeVere Featured by Ladies Who Launch May 2008
Used Car Dealer Magazine
Dealer Business Journal
AutoSuccess Magazine, March 2009
AutoSuccess Magazine, February 2009
Pink Magazine – September 2008 Issue
Glamour Magazine – December 2008 Issue
Women’s Health Magazine |
Spitited | | Learned On Women by Andrea Learned | M2W Marketing to Women Essentials
M2Moms Essentials – Why Moms Matter To Automakers
The Huffington Post | | | | Washington Post
TechNewsWorld |
Ford Blod Moves Blog | GM Next Blog
GM FYI Blog |
Commerce Times | Start Up Nation | Diva Marketing Blog
In Women We Trust | | Silicon Valley Moms Blog
JD Power & Associates Automotive Online Review – “Women Online: Opportunities for Dealerships.”
Digital Dealer Magazine | Auto Remarketing Magazine
Tire Review Magazine | Dealer Markeing Magazine
Used Car Dealer Magazine | Detroit Free Press
Used Car News | Dealer Principle Magazine
AutoSuccess Magazine | Automotive Digest
Automotive News | Ward’s Dealer Business
MotorTrend Magazine | F & I Magazine | BtoB Magazine
Auto, Inc.
And many more.

Contributing Editor/ Featured Author: – Car Channel
Used Car News
NIADA Used Car Dealer National & State Magazines
Auto Success Magazine
Dealer Principal Magazine
Dealer Business Journal Magazine
Auto Success Magazine
Women Corp
Used Car News
Auto Success Magazine
M2W Marketing to Women Essentials
Moms Talk Network
iMedia Connection

As a journalist Jody has written articles about her coverage of the following events:

Dubai Motor Show 2007
North American International Auto Show , Detroit 2006/2007/2008
New York Auto Show – 2006/2007/2008
Chicago Auto Show – 2008
Los Angeles Auto Show – 2006/2007/2008/2009
Maria Shriver WeEmpower Women’s Conference 2008 Confernce – 2006/2007/2008/2009
NASCAR – Bank Of America 500 – 2008
NADA – National Automobile Association Convention – 2006/2007/2008
Second Life Convention – Chicago – 2007
25 Hours of Thunderhill Enduro Race – 2007
Women in the Winner’s Circle Foundation – Lyn St James – 2005/2006/2007