“To extend the reach of the Motor Oil Matters (MOM) campaign, the MOM team leveraged their partnership with automotive expert and social media specialist Jody DeVere of AskPatty.com to help plan and execute two Twitter Parties – a first for the lubricant industry. Both parties provided relevant automotive information and educational motor oil tips in a fun, interactive and personal way to engage women in automotive topics while increasing consumer exposure to MotorOilMatters.org. Attendees were engaged during the parties, which were heavily promoted for weeks prior to each by AskPatty.com to their 1.2 million viewers and Jody’s 10,000+ Facebook & Twitter followers. Jody and the AskPatty team were instrumental in organizing, promoting, implementing and measuring the success of these Twitter parties. Throughout the course of each party, Jody served as an active spokesperson, moderator and Motor Oil Matters ambassador. Each party averaged 344,500 consumer impressions and 150 registered attendees. Both events are considered not only successful, but, milestones for the lubricant industry in their quest to educate consumers on the benefits of using quality motor oils. Jody was a pleasure to work with and without a doubt has great ideas for implementing new strategies in the social media space.”

Elizabeth Boehm-Miller
Shell Marketing Manager
Corporate Headquarters
Houston, TX
Motor Oil Matters

Shell is a global group of energy and petrochemicals companies. It consists of the businesses of Upstream Americas, Upstream International, Downstream, and Projects & Technology. With around 101,000 employees in more than 90 countries and territories, Shell is helping to meet the world’s growing demand for energy in economically, environmentally and socially responsible ways.